More and more businesses are utilising 2D animation to create high impact videos to communicate their key messages with fantastic results.
The effectiveness of animation as a marketing tool has gained considerable coverage recently due to numerous well publicised case studies which have tangibly demonstrated their power. The most popular perhaps being the recent drop box case study in which the company managed to gain an additional 10 million customers and therefore approximately $48,000,000 more in revenue by adding a 120 second animated explainer video to the homepage of their website.
If you are considering how animation can benefit your business, you have come to the right place! At Qudos Animations we specialise in producing high impact explainer animations based on the latest marketing insights in the fields of user engagement, conversion rate optimisation (CRO) and video marketing to generate the desired outcomes for our clients.
2D animation is a particularly effective style of animation utilised by businesses due to its ability to engage, its versatility and cost effectiveness compared with some other styles of video. Some of the common uses of 2D animated videos include:
One of the key reasons why 2D animations engage viewers so effectively is their simple feel which puts viewers at ease. A recent study assessing the behaviour patterns of senior executives found that 59% would prefer watching a video for learning about a product or service compared to reading text which they perceived as often being tiresome in comparison.
Research has shown that an engaging 2D animation can significantly increase a websites conversion rate and positively influence viewers to make that all-important ‘in or out’ decision more quickly.
You may want your viewers to complete a survey for your marketing or research purposes. You may want to update or remind them about a forthcoming product or service launch. You may want to demonstrate how your product or service works. The success rate of all these goals can be enhanced with the help of a 2D animation.
What are you personally more likely to remember, reading text on a webpage or watching an entertaining, engaging video by the same company? 2D animation can be used by businesses in a variety of different ways to raise their brand awareness. A few examples being creating animated videos which are likely to be shared across social platforms, utilising animated characters and logos to make the associated brand more memorable. Can you recall any animated logos or brand characters?
Why should I choose your studio for my 2D animation?
We have a proven track record of producing high impact 2D animations that exceed the expectations of our clients.
Have a look at What some of our Clients Say
What are the benefits of 2D animations for businesses?
As discussed above, some of the benefits of 2D animations include generating higher user engagement, brand enhancement, increasing conversion rates, and explaining products and services.
Do you have experience working with clients in my industry?
We have industry-specialised producers and scriptwriters who are successful in making 2D animations that generate high ROIs. Our clientele comes from a wide range of industries, including: retail, travel, education, medical, pharmaceutical, legal, insurance, entertainment and many more.
How much does a 2D animation cost?
It can start from as little as £2,500 to make a high impact 2D animation, depending on the time required and the complexity of the script.
At Qudos Animations, our costs are below the industry average and our quality of work has a proven track record of generating high ROIs for all our clients.
How long does it take to produce a 2D animation?
The time frame depends on the style of animation chosen and the complexity of the work involved.
In general, most of our projects are completed within 3-8 weeks.
Can you help me choose the type of 2D animation that suits my business needs?
Yes, of course we can! Contact our team today to find out how.
Call us on 020 8891 2077, or drop us an email and one of our producers will get back to you to discuss your specific needs in more detail. We look forward to hearing from you!