Wouldn’t it be great if you could demonstrate in a simple and engaging fashion how a drug or therapy works?
Animated video is the perfect medium for explaining largely intangible phenomena and keeping your audience engaged.
Explaining biological processes, medical practices and procedures with text and still images can become complicated and tedious, which is why more and more businesses are now adopting animated video.
So how does animated video keep viewers engaged so that the desired objective is reached?
A medical animation can help to detail the process of cells or organs in the body, and changes undergone after a drug, therapy or procedure.
With cells being invisible to the naked eye, the viewer’s understanding can be improved by creating a clear animation of the process that can be watched.
Animations of organs can also be a highly effective way of highlighting key functions and changes. The benefits and risks of any drug or process can be shown with a mix of visuals and sounds.
Animation can provide a 360 degree view, show movement and demonstrate effects.
Showing rather than telling your audience how to do something or how something works can be far easier to follow.
These videos can be watched again and again by the viewer to increase their level of understanding if needed.
An Innovative and Engaging Approach
Animated video facilitates a great deal of creativity so that you can keep your viewers interested and engaged.
When viewers are entertained in some way, they are far more likely to follow the message to the end.
Animated graphics, 3D images, music, sound effects, cartoon characters and inspiring voiceovers are just some of the elements of animation that help to explain while keeping the viewer engaged.
Different techniques – including split screens, doodle illustration and motion graphics – can be used to simplify even the most complex of procedures.
Education and Training
Animation has increasingly been used for educational purposes, as it not only makes learning more enjoyable, but it explains and demonstrates in a clear way.
The use of educational animated agents has also increased. These are lifelike characters that facilitate the learning process, including presenting, monitoring and providing feedback.
The use of clear images and attractive sounds can not only make medical information easier to understand and follow, but it can make it more inspiring and memorable.
A well produced video can significantly increase brand image and recall.
In the medical arena, the awareness and recollection of information can be highly important to the wellbeing of viewers and the wider community.
A medical animated video can increase important conversions, including filling in questionnaires, enquiries and sales.
A high-quality online medical explainer video will be shared across social platforms, increasing viewings and conversions.