The Future of Video Search
| April 11, 2012 | Posted by Santiago under Video Talk |
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We’re living in a world that may not be instantly recognisable in 50 years and this is very evident in the changing manner of video search. So, what are the likely happenings for video search in the near future and what should you be prepared for?
TV
Your videos are set to enter the living room in the next few years. The advent of Internet TV is set to take off significantly in the near future – meaning your videos are to be watched by everyone. The likes of Google TV and VideoSurf – now Microsoft owned – are going to give TV networks a run for their money
Social Media
TV’s are also set to now include Social Media into their sets. This will obviously increase growth, but also create a new advent for TV. People will soon be able to watch back parts of a programme from a TV station, record a clip and post it to social media. This is a new way in which we share and allows for an instant manner in which to show your friends things you find funny, or enjoy watching, right from your TV set.
Of course the other benefit of this is the interactive issue. People will be able to update their social media from their TV, whether it be video comments, Twitter, Facebook etc.
Search
Currently there are 60 hours of video loaded every minute onto YouTube and a billion searches per day – which is astounding. This is obviously a significant amount of videos to search through.
The traditional stop motion animation is quickly being replaced by Whiteboard animation. Whiteboard animation is used to make the creative whiteboard video that is found in company’s websites.
Expect there perhaps to be a change from the tag system that sorts video in the future. People tend to tag in altogether mixed and inaccurate manners. This creates problems for online search and may mean we see a change in the way the SEO for these video searches is performed in the future. Of course with the increasing power of search engines we may see voice recognition come into classifying video – ensuring all categories can be classed in a similar manner to text.
Whatever the future of video search is – do expect it to be huge!
