Why videos help traffic conversion?
| February 16, 2012 | Posted by Warren under Viral Videos |
Video is essentially another way of getting your message across and a medium people are more willing to view than an article. Video are far more entertaining than articles generally and so can be optimised to produce excellent conversion results.
Turning viewers into those customers take action is the focus of many campaigns and videos do convert better than most other mediums. The level of engagement with videos is superior to that of the written word. Videos with one purpose at hand and a related action page or a link to an action page at the end of the video are best. These videos capitalise on the interest the person has in the video and then offers them something relevant to the video they’ve just watched.
The landing page is also a very important part of video conversion. It should focus on one aspect, strongly related to the video at hand. It should be clear and form a need for required action in the mind of the person.
To keep attention quality video is of the up most importance. The internet has billions of pages; however, only a small percentage of these offer good content. Creating, or getting a video that interests users, tells them a little about your company, or the focus and encourages an action are best.
Videos also help people create a certain identity about their company. This often creates loyal relationships with customers. Humorous videos can create a brand affinity, and a number of companies have honed this to a high degree, with people becoming emotionally connected to the retailer and regularly coming back for more. Blentec’s will it blend series is testament to this and has increased product growth for the company significantly.
Videos are also great for sharing and with an interesting and engaging video, it is possible to go viral. This creates more clicks, improves exposure and helps with SEO which essentially all increases conversions. Video is also becoming more important to SEO and so increases page ranking and hence ecommerce SEO clicks and conversions as the product or conversion is seen by a wider audience.
Video’s ability to create an image of product value, inform, gain and maintain interest and over all optimise conversions make it a strong contender for those wishing to improve click rates, SEO rates and traffic conversion rates.
