Why you need to avoid Multifunction Video
| April 13, 2012 | Posted by Susie under Video Talk |
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When creating a video for training one of the key things to remember is that audiences don’t multifunction and this is not some complex Hollywood whodunit. Training videos need to be direct to the point and essentially feed the audience with information.
Messages should be made clear and obvious and there needs to be a clear summary at the end which spells out where everyone stands in accordance with the training.
The voice over will need to be accompanied with images to really make the whole process as clear as possible. Create an image for the video that follows on exactly from what the voice over is saying, perhaps a second or so behind allowing the audience time to register.
Never split the screen and have two things going on at once. This will mean that there are two separate things showing simultaneously and audiences have to concentrate on too much. Audiences hate to multifunction for such videos so certainly avoid this.
Another common issue for these sorts of videos is including captions which are often linked to the voiceover. These captions aren’t directly related to the voice over but more to give a feel to the whole spoken message. Try to avoid these and create a linear line of dialogue as it just confuses people if you do otherwise.
Keep the message simple and don’t make the audience have to guess, or to watch two things at once and you’ll be fine.
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