Wouldn’t it be great if potential customers saw your marketing video as entertainment and not just a promotional message!
That’s just what the use of animation can achieve.
You can tell consumers how your product/service can benefit them, while using creativity and inspirational concepts to arouse curiosity and emotion.
Harmonise your Marketing
An animated marketing video that corresponds with your overall brand strategy can help to create a cohesive channel of information, encouraging consumers to learn more about a brand.
The same style, storyline and characters can be used across all marketing channels to enhance your brand image and appeal.
A quality animated video builds trust in your brand and enriches the visitor experience. The resulting attractive brand image can inspire conversions, and encourage repeat visits to your website.
Research has shown that site visitors are far more likely to make a purchase after watching an online video.
Engaging consumers with a quality animation can build not just an audience for your video, but a loyal following for your brand.
Animated marketing videos have so many uses, and this is one of the biggest advantages for any organisation!
More businesses than ever are using animated marketing videos:
- To explain complex concepts or services;
- To promote a brand in an innovative way;
- For eCommerce;
- In email campaigns;
- As a core part of their landing page;
- In social networking platforms, including Twitter and Facebook; and
- On Vimeo, YouTube, Instagram and Vine.
There are so many ways to use video to boost brand image and increase sales, so now is the time to get started!
The internet is inundated with video content, so informative, creative and engaging content is key to maximising the chances of your video being watched.
Your potential customers must therefore be at the core of your marketing! A video needs to target the interests, values and desires of your viewers.
Animated video allows you to open your imagination. There are a number of innovative approaches and techniques that can be applied.
This quality, engaging marketing content is more likely to get liked and shared on social platforms.